Field teams, dealers, influencers and AI intelligence — one data layer. Not three vendors stitched together with Excel and WhatsApp groups.
Ambitious brands that sell through people need one system — not reconciliation between FieldAssist, a loyalty tool and a WhatsApp ordering workaround.
Nexxio is India-focused for route-to-market. FieldAssist and Bizom are international-first SFA platforms. Salesforce needs a customization partner, costs more, and still won't cover your full 360° RTM stack.
| Capability | Nexxio | FieldAssist | Bizom | Salesforce |
|---|---|---|---|---|
| Market focus | India-native RTM | International FMCG | International CPG | Global CRM |
| Dealer B2B ordering | ✓ | ✓ | ✓ | Add-on / SI build |
| Field force / beats | ✓ | ✓ | ✓ | Needs customization |
| Influencer / partner loyalty | ✓ | — | — | — |
| WhatsApp voice & text ordering | ✓ | — | — | — |
| 360° RTM (rep + dealer + influencer) | ✓ | Partial | Partial | Not native |
| Non-FMCG verticals native | ✓ | FMCG-first | CPG-first | Generic CRM |
| Churn prediction + save actions | ✓ | ✓ | ✓ | Add-on |
| Live in weeks (not months) | ✓ | Months | Months | Quarters + SI |
| Tally / Busy native sync | ✓ | ✓ | ✓ | Custom integration |
| Requires SI / implementation partner | — | Often | Often | Required |
| Total cost of ownership | Moderate | Moderate | Moderate | High |
Enterprise SFA was designed for van sales and outlet coverage. Nexxio was built for depot networks, influencer sell-through and WhatsApp-first dealers.
Brand → rep → dealer → influencer → consumer. Competitors cover two or three links. Nexxio connects all five on one data layer.
Water tanks, TMT steel, paints, furniture, electricals — distribution patterns enterprise SFA treats as second-class.
Painters, electricians and contractors decide what gets specified. No other SFA platform ships a loyalty engine for them.
Onboarding, training and Tally/SAP sync land inside a month — not a six-month enterprise rollout.
Every stakeholder gets their own surface — but they all run on the same orders, visits and scheme data.
Schemes, catalogue, credit limits and ERP sync — app, web or WhatsApp.
Explore Dealer Connect → 02 · EMPLOYEE CONNECTBeats, geo attendance, gamification and AI visit briefs before every stop.
Explore Employee Connect → 03 · PARTNER CONNECTQR coupons, scan-to-earn and instant UPI payouts for contractors and painters.
Explore Partner Connect → INTELLIGENCEChurn radar, labels engine, analytics chat and WhatsApp assistant — not a bolt-on dashboard.
Explore Intelligence →Same platform, different catalogue logic — tuned for how each industry actually sells through people.
Multi-capacity SKUs, carton-based schemes and depot stock visibility — built for tank manufacturers with 10,000+ dealers.
Enterprise SFA rollouts take quarters. Nexxio lands ERP sync, field team, dealers and intelligence in a month.
Tally/SAP connection, dealer and SKU master, credit limits live.
Beats, attendance, visit forms and Rep Copilot on every rep's phone.
Ordering app, schemes and WhatsApp assistant — first orders flowing.
Churn labels, alerts and analytics chat — managers see what to do next.
Deep dives on the problems Nexxio was built to solve — written for NSMs and distribution heads, not IT teams.
The case for making WhatsApp a first-class ordering channel, not a workaround.
How order frequency, payment cycles and scheme redemption predict quiet exits.
Week-by-week rollout — ERP sync, field team, dealers and intelligence.